AC 108 was Titleist's first try at a game improvement club (1972/73, I think) the had only been in The club business since around 1968 or 1970, having bought Golfcraft. I think the company had an identity crisis for a few years, before they decided to become, first and foremost, a player's club maker. But they must have spent the better part of 15 years acting like the weren't sure who or what they were.
IMO, the AC108 looked more like a game improvement iron than it actually was. Cavity Back, tungsten weights at toe and heel, thick topline and high toe. But I don't think they had the engineering right. But they made them for about three years. So a lot of golfers bought into the idea. But I bet they didn't buy their next set of irons from Titleist.
Their next effort, the Pro 100, was better in looks and playability...for better players. Then they bumbled around cfor a few years, looking like they didn't know whether they were afoot or on horseback. They avoided the concept of building more than one model a year. Lord knows, they understood that concept when it came to making golf balls. But I don't think the really got a decent market share until they focused one building clubs for the lower hdcp player and added the moderate game improvement clubs. For the past 15 years or so, they have made very good stuff.
Uncle Bob
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